Pelatihan Digitalisasi Ekonomi UMKM Desa sebagai Upaya Peningkatan Kapasitas Pemasaran di Desa Pasanggrahan
DOI:
https://doi.org/10.35706/jecs.v2i1.13400Keywords:
economic digitalization, rural MSMEs, digital marketing, community service, KOPASAbstract
Purpose
This program aims to improve the ability of MSME actors in Pasanggrahan Village to utilize digital technology for product marketing and promotion. Prior to the program, most MSME actors still relied on conventional marketing methods, did not have online shop accounts, and had limited understanding of digital platforms. The activity was conducted through an economic digitalization training program in January 2026 in Pasanggrahan Village, Tegalwaru District, Purwakarta Regency.
Method
The method used was a participatory approach consisting of three stages: preparation, implementation, and evaluation. The preparation stage included needs identification and coordination with the village government. The implementation stage involved training on digital marketing, creating online shop accounts, establishing the Pasanggrahan Online Community (KOPAS), and direct mentoring in designing promotional media and product catalogs. Evaluation was conducted through observation, interviews, and comparison of conditions before and after the activity.
Result
The results showed that around 30 MSME actors participated in the program and most of them succeeded in creating online shop accounts and joining KOPAS. Participants also demonstrated improved understanding of social media use, promotional content creation, and digital marketing communication strategies. The program had a positive impact by increasing the confidence of MSME actors in marketing their products more widely.
Conclusion
The digitalization training program effectively improved the marketing capacity of village MSMEs and has the potential to strengthen the local economy sustainably.
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References
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